General Manager - Customer Engagement

Let’s create a more sociable future together

At Endeavour, we’re totally into what we do. With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, we love to bring people together. Together we share our passion for our products and industry; it’s what inspires us to dream big, and continue to create new experiences for our customers and teams across Australia. If you thrive on positive energy, we want to meet you!

• Lead the development and execution of a comprehensive customer engagement strategy, including 1:1 marketing, personalisation, and group loyalty programs.
• Drive media and digital marketing strategies, maximising value through partnerships and innovation across new channels.
• Ensure compliance with data privacy regulations, leading marketing initiatives that align with regulatory standards while enhancing customer engagement.

As the General Manager of Customer Engagement, you will be responsible for shaping and executing a comprehensive customer engagement strategy that encompasses 121 and lifecycle marketing, personalisation, media, digital media, and loyalty programs. 

Your leadership will drive customer engagement, satisfaction, and long-term loyalty, positioning Endeavour as the leader in social customer engagement. You will also serve as the marketing lead for data and privacy compliance initiatives, ensuring that all marketing practices align with regulatory standards

Here is a taster of what you can expect in this role:

• Develop and implement a Lifecycle Strategy to drive measurable acquisition, engagement, and growth in loyalty programs, while ensuring personal, relevant comms for each of our brands and across the Group.
• Lead the way in developing the Group Loyalty roadmap, bringing together loyalty capability best practice across the Group
• Lead the team to develop a comprehensive approach to capturing & leveraging the right customer data, ensuring compliance with data privacy and legal regulations.
• Lead media and digital marketing strategy and execution across brands, optimising media investments, agency partnerships, and exploring new media channels for value creation.
• Drive Martech direction, ensuring technology resources align with business priorities and deliver effective personalisation and marketing strategies.
• Lead, inspire, and develop the marketing team, setting clear performance standards and building future talent pipelines aligned with business goals.

Now let’s talk about you: 

• Extensive leadership experience (10+ years) in marketing, ecommerce, loyalty, or digital, with proven ability to lead diverse teams and unlock data driven marketing to drive strategic outcomes.
• Strong commercial acumen, including negotiating with third-party suppliers, managing sponsorships/partnerships, and full P&L ownership.
• Expertise in developing and delivering long-term strategic plans (3-5 years), driving transformation, and implementing operational efficiencies.
• Exceptional stakeholder management and communication skills, capable of influencing across all levels within a complex matrix environment.
• Proven experience in agency management, project management, and leading change initiatives to unlock value and deliver commercial success.

The benefits are good too! 

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days 
• Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.  

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup