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Who we are

endeavourX is Endeavour Group’s product-led innovation brand that enables the creation of personalised digital experiences. Using the best data, design and technology we bring discovery, convenience and experience to life through our portfolio of brands, including Dan Murphy’s, BWS and Jimmy Brings.

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Our history

endeavourX has grown from an ambitious idea, with nine initial squads and two chapters, to an industry-leading digital powerhouse. We've grown our ecommerce business to over $1 billion in sales and introduced innovative customer experiences, gaming, augmented reality and AI bots. As we look to the future, we’re committed to building on our digital capabilities and exploring new opportunities to create unforgettable experiences for our customers and team.

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What we do

endeavourX is dedicated to serving a diverse range of customers with varying preferences and needs. Our primary focus is on individuals seeking memorable experiences through retail and hospitality. By continuously innovating and personalising our customer journey, we strive to create exceptional experiences for all our customers, making every interaction with our portfolio of brands unique and unforgettable.

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How we do it

At endeavourX, our digital and technology team are guided by agile values and principles which drive decisions and helps the team create products and services effectively, efficiently and with most value to our customers. We’re able to respond quickly to changes in the market or the behaviour of customers, and adapt frequently to the changing demands of the consumer landscape.

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