121 Marketing Specialist - Dan Murphy's

Let’s create a more sociable future together

At Endeavour, we’re totally into what we do. With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, we love to bring people together. Together we share our passion for our products and industry; it’s what inspires us to dream big, and continue to create new experiences for our customers and teams across Australia. If you thrive on positive energy, we want to meet you!

• Love what you do and leave your mark
• Position location Melbourne or Sydney

At Endeavour Group, our purpose is creating a more enjoyable connection. We bring people together for life’s memorable moments through our market-leading brands.

As part of the 121 Targeted Marketing team for Dan Murphy’s, you will play a key role in driving customer engagement, retention, and lifetime value through highly personalized, data-driven communications.

Provide hands-on execution for major and tactical targeted campaigns across 121 channels, mapping multi-phase audience journeys from initial digital touchpoints through to in-store or online purchases. Blending data analysis, current customer trends, and an active experimentation program, this role tests creative, offers, and propositions to continuously optimise campaign performance and future capabilities.

Success requires an organised, detail-oriented professional who thrives under pressure and can effectively collaborate across key stakeholders including Brand Marketing, Data & AI, MarTech, Merchandise, eCommerce, and creative agency partners to drive impactful customer connections.

Sound good? Read on.

Here is a taster of what you can expect in this role:

• End-to-end management, setup, and execution of personalized 121 direct marketing campaigns across EDM, SMS, direct mail, app, and digital channels.
• Deliver tailored lifecycle, trigger, and automated programs designed to increase member engagement, retention, and average order value.
• Utilise customer insights and segmentation models to build precise audience target lists using campaign management tools.
• Plan, implement, and analyze A/B and multivariate testing to optimise open rates, CTRs, conversion, and ROI.
• Partner closely with Merchandising, Digital, Analytics, and Brand teams to align campaign offers with wider commercial and trade priorities.
• Track campaign performance against KPIs, post-campaign analysis, and translate data into actionable insights for future programs.

Now let’s talk about you: ​​​​​​​

• 3-5 years CRM/Digital/Direct Marketing experience working in teams executing dynamic content, lifecycle and trigger programs through email and other 121 communication channels.
• Experience in building multi-channel campaigns/journeys in a marketing automation platform
• Collaborative and empathetic, with a strong ability to work within the team to identify needs and balance their individual delivery to meet those needs.
• Strong stakeholder management skills.
• Campaign strategy and planning capability to deliver in a fast paced agile working environment.
• Deliver to high standards, drive innovation and create value autonomously, while living our culture and values.
• Experience with 1:1/digital campaign metrics such as opens, clicks, attributed/incremental revenue, target vs control measurement, conversion rate to understand what is/isn't working.
• Proven experience supporting different test methodologies, combined with a strong data-driven approach to marketing communications. 

The benefits are good too! 

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W 
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
• Find out more about our range of benefits and discounts here

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.  

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup