Content Specialist

Best-ever Work Situation

BWS stands for Beer, Wine, Spirits but it could easily be Best-ever Work Situation. With over 1,400 stores and 10,000+ team members we’re the biggest local bottle shop in Australia. We’re on a mission to make every day fun for everyone. We welcome people in. That includes you. The true you, that feeds off the energy, dreams big, and makes a difference. BWS, the place where good times start, especially for careers. 

• Bring your passion, feel the energy, and join a high-performing Marketing team!
• Sydney based, hybrid role — based in our new offices in Barangaroo.

Ever sit at your desk and daydream about making memes? (No? Weird.) If that’s a yes, then this role is for you!

The BWS Marketing team is looking for a gun Content Specialist to take the reins across our social channels and help bring our content strategy to life. You’ll be working with our network of creative agencies, managing influencer relationships, and being the eyes and ears for all things pop culture
You’ll be working with our network of creative agencies, managing influencer relationships, and being the eyes and ears for all things pop culture. You’ll lead shoots for social content and work with the wider BWS team to pitch creative ideas.

But you’re not just briefing the pros, you are the pro. When a trend breaks, you’re already on CapCut, filming a BTS at a Cool Room event, or even jumping on camera yourself to make sure BWS is first to the punch. You know how to make lo-fi look high-tier.

Oh... and the memes! Yep, you get to make memes for work. (How good.) But, it’s not all pop culture and TikTok tracks. You’ll also be diving deep into data, trends, and insights to compile and present reports to the wider team.

You’ll be key in maintaining a consistent voice across digital platforms, optimising content, managing projects from start to finish, and implementing your insights to elevate our socials.

Sound good? Read on for the full deets:
Here is a taster of what you can expect in this role:

• Lead the day to day execution of the BWS social media strategy across Instagram, TikTok, YouTube and emerging platforms.
• Manage publishing calendars, ensuring content is timely, engaging and aligned to campaigns and cultural moments.
• Translate brand campaigns into social-first executions that drive participation and cultural relevance.
• Maintain BWS’ social tone of voice and ensure creative consistency across platforms. 
• Own production and delivery of campaign comms assets for initiatives like Cool Room, Nice Drops and BWYASSS.
• Brief and coordinate with creative agencies (Present Company, BMF, S&E) on development of EDMs, retail media screens, homepage banners, e-comm assets, and POS comms.
• Manage timelines and approvals to ensure assets land on time, in line with brand guidelines and campaign strategy. 
• Complement agency production by capturing and editing original, "social-first" content (Reels, TikToks) to fill gaps in the calendar or react to real-time trends.
• Act as a "Social Native" for the team, identifying memes and cultural moments that BWS can authentically lean into. 
• Manage BWS social community engagement, responding to responding to audience interactions in brand tone and escalating issues as needed. 
• Identify and leverage UGC, trends and memes to keep BWS content fresh and relevant. 
• Monitor competitor social activity and share insights with the wider team. 
• Drive the social amplification of cultural activations such as Cool Room, Nice Drops, and BWYASSS. 
• Collaborate with E-comm, Trade, and Retail Media teams to integrate social content into the full marketing ecosystem. 
• Track social performance across reach, engagement, shares, saves and sentiment.

Now let’s talk about you: 

• Minimum of 4 years' experience in social media/ digital marketing, even better if you've worked for a retail, drinks, fashion, or lifestyle brand, or as part of an agency.
• Experience managing multiple and large social communities.
• Experience in creating content and growing audiences.
• Tertiary qualifications in business and/or marketing.
• Strong social copywriting skills.
• You live & breathe social media and you're always on top of the next emerging trend.
• You are a wizard with CapCut and native platform tools, capable of turning raw footage into high-engagement content in record time.
• Comfortable being a face for the brand when needed, whether that’s hosting BTS segments at activations or jumping on a trending audio. 
• A proactive nature, with proven problem-solving skills.
• Hands-on, comfortable rolling up your sleeves, with an ability to adapt quickly to situations.
• Excellent verbal and written communication skills. 
• Familiarity with the Australian social media landscape including content creators & influencers.
• Experience working with social insights tools.
• You’re organised, a hard worker and enjoy being part of a close knit team.

The benefits are good too! 

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days 
• Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.  

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup