Editorial Content Lead

Discover your next career adventure with Dans

With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here.

• Bring your passion and feel the energy
• Deliver best-in-class editorial content at pace for the business and our partners. 
• Hybrid role - with flexible working arrangements available

As the Editorial Content Lead you’ll play an integral role in developing and executing our editorial content strategy for Dan Murphy’s; building Dan’s Daily’s reputation as the go-to drinks destination for young Australians. 

As someone who lives and breathes all things culture and drinks and understands the target market, you’ll deliver best-in-class editorial content at pace for the business and our partners. Artfully striking the delicate balance between authentic, compelling content that resonates with our audience and delivering a commercial message? That’s your jam.

Reporting into our Editor in Chief, this role covers every part of the process, from developing and pitching ideas; to researching, writing and editing; briefing and managing external writers; uploading to our content management system; analytics and effectiveness reporting; SEO; and proactively managing industry relationships. 

Sound good? Read on.
Here is a taster of what you can expect in this role:

• Develop unique, relevant, informative and audience-first editorial content that aligns to our Dan’s Daily tone of voice, editorial strategy and broader business objectives. 
• Ideate, pitch and deliver compelling creative concepts that guarantee strong engagement and drive traffic growth. Proactively identify trends and insights across the industry to drive new content types and innovation.
• Support Editor in Chief to manage contributors, crafting briefs in line with content strategy (including selecting appropriate products and managing supplier/talent relationships), to budget and timelines. 
• Apply best-practice SEO tactics to all content to optimise rankings in search results.
• Support the execution of the editorial content calendar in parallel with the Customer Trade Plan and eCommerce SEO strategy, supporting the Editor in Chief to manage content themes, creative production, authoring and scheduling.
• Collaborate closely with the broader Marketing team and Merchandise teams to understand brand, customer and category strategies to align content with these goals in mind.
• Support end-to-end quality control of editorial content including eagle-eyed fact checking, copy-editing, ABAC compliance and authoring and management of content in CMS platform.
• Support Editor in Chief with establishing workflows and guidelines for requesting, creating, editing, testing, publishing, and retiring online content – including fluent use of project management and creative tools/programs and content management systems.
• Where required, contribute to broader website, EDM and social media channel copy to grow brand awareness and engagement.
• Act as a main point of contact for Retail Media content partnership program, receiving briefs from suppliers, developing content, gaining stakeholder approval and managing end-to-end quality control.
• Support Editor in Chief to educate and communicate the value of editorial content across the business and manage cross-functional stakeholders to ensure buy-in and consistency in message and overall strategy.
• Represent the editorial brand in external events and build networks and relationships in the food, drinks and culture spaces.
• Track, measure and report on the effectiveness of online content by maximising capabilities of analytics tools to understand the behaviour of users, applying insights and learnings to improve future content production.
• Role model the Dan Murphy’s Values and Ways of Working

Now let’s talk about you: 

We’re looking for a passionate, multi-dimensional, and experienced editorial professional who is as comfortable and confident on the tools as they are with sub-editor responsibilities and stakeholder management. 

• 5+ years experience in creating best-in-class digital content at scale, working for a media publisher and/or a role in brand content marketing.
• Degree in journalism, media and communications or similar.
• Highly developed written and verbal communication skills, including copy-editing, fact-checking and experience briefing and commissioning contributors.
• Strong organisational skills, with the ability to operate effectively and autonomously in a fast-paced environment.
• Knows how to tell a story using words, images and video, and how to create content that draws an audience and drives engagement.
• Ability to develop, translate, and leverage strategic commercial messages into editorial content.
• Exceptional influencing skills and ability to build relationships and manage commercial conversations with both internal and external stakeholders. 
• Experience leveraging data and insights to drive ongoing improvement and sustainable growth, leading decision-making that enables a customer-first approach.
• Highly skilled in writing web-friendly copy using best-practice SEO principles.
• Fluency in using content management systems, website analytics tools and project management software (e.g. Google Sheets, Airtable, Asana, etc.).
• Passionate and knowledgeable about drinks (across a broad range of categories) and Gen Z/Millennial culture, with understanding of trends in the ecommerce, retail and food/drink industry.
• Creative flair combined with strategic, conceptual thinking and a strong aptitude for process management and administrative precision.
• Ability to work autonomously and take initiative with an open-minded approach, encouraging the team to express creative ideas and challenge the way we do things to make the business more effective.
• Strong network of food and drinks industry relationships will be well regarded!

The benefits are good too! 

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days 
• Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.  

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup