Head of Digital Marketing

Let’s create a more sociable future together

At Endeavour, we’re totally into what we do. With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, we love to bring people together. Together we share our passion for our products and industry; it’s what inspires us to dream big, and continue to create new experiences for our customers and teams across Australia. If you thrive on positive energy, we want to meet you!

• Love what you do and leave your mark
• Lead the digital media and marketing capability for our strong portfolio of brands! (BWS, Dan Murphy's, ALH Hotels, Langton's, Jimmy Brings, Shorty's Liquor and Pinnacle Drinks).
• A huge opportunity to take your career to the next level in this exciting role! 

As the Head of Digital Marketing, you’ll be responsible for leading our digital media and marketing capability to activate integrated digital marketing strategies, and campaigns, driving growth and retention for our portfolio of brands.

This role will lead, mentor and develop a team of digital media, paid search, adtech and optimisation experts who deliver our performance media programs and digital media campaigns and who help shape and deliver the blueprint for our digital and data led marketing transformation.

Sound good? Read on.

Here is a taster of what you can expect in this role:

• Design, lead and deliver the digital marketing transformation roadmap and project plan, including delivery of defined projects and the vision for activating omnichannel customer journeys within paid channels.
• Lead the development of our group digital marketing strategy for our portfolio of brands, including growth and retention strategies to meet the needs of customers and the business, bringing the digital ecosystem together into a single view approach.
• Uplift the digital media capability, through management of the Digital Media Manager and provide thought leadership to our portfolio of brands.
• Oversee the effective planning, buying and activation of all digital media plans working closely with brands to deliver their customer trade plans. 
• Be responsible for the day to day operational management of key digital marketing and Ad Tech partners, establishing the right agency partnerships & commercial agreements.
• Create a culture of experimentation in the team, using data and insights to inform optimisation approaches. Leverage media mix modelling and attribution tools to identify opportunities to improve ROI across brands and the portfolio.
• Be an active leader in our marketing community, with a focus on digital marketing excellence. Leading and inspiring the broader Marketing team by role modelling our values and ways of working. 

Now let’s talk about you: 

• You’ll have demonstrated experience in a Senior media or marketing role, with digital media/marketing strategy, planning and buying skills.
• Leadership experience of an in-house, or media agency team will be advantageous, with the ability to oversee and empower a high performing team.
• Considerable demonstrated experience in developing and executing strategic plans over a 1-3 year horizon.
• Strong subject matter expertise in digital marketing, integrated marketing, data, transformation and marketing automation.
• Outstanding communication skills, and a drive to collaborate & influence effectively across all levels of a complex matrix environment.
• Demonstrated experience in martech and adtech.
• Excellent presentation and data storytelling skills.  
• Exceptional stakeholder management skills with the ability to build positive and productive relationships.
• Strong management skills that develop, empower and inspire a team to deliver best in class thinking and results.

The benefits are good too! 

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days 
• Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.  

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup