Marketing Automation Lead

Job description

Company Description

Discover your next career adventure with Dans

With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here.

Job Description

  • Bring your passion and feel the energy
  • 11 Month fixed term opportunity

As the Marketing Automation Lead for Dan Murphy's, you will report to the Marketing Manager of Subscriptions to manage and create amazing and effective customer journeys; optimising retention, lifetime value, and customer satisfaction across the Subscription proposition. 

Sound good? Read on.

Here is a taster of what you can expect in this role:

  • Drive the strategy and execute the delivery of a customer lifecycle program aligned to business goals through customer insight, segmentation, analytics and purchase behaviour.
  • Build loyalty and retention by optimising customer experiences, through product offering, engaging content & using customer feedback to improve the subscription service. 
  • Developing triggered automated programmes from concept through to execution.
  • Working with key stakeholders to build programmes, maintain and add enhancements as required.
  • End-to-end development and execution of email campaigns, including the management of campaign sales and customer service communications within strict timelines and sequencing. 
  • Seek ways to improve the customer journey and lead enhancement projects where necessary, with increasing emphasis on digital experience. 
  • Be the owner of customer metrics, continuously reviewing and analysing to share with the business and drive KPIs - retention and churn metrics, lifetime spend, purchase frequency, transaction value, first/second/multiple purchase behaviour, product purchase (pre and post) insight.
  • You will use data to help drive decision-making, and will use cross-team collaboration and a test-and-learn approach to continually improve the marketing mix for better customer experiences.
  • Lead and develop one direct report, modelling Endeavour Groups values and ways of working.


Now let’s talk about you: 

  • A detail oriented, analytical thinker with experience in the CRM space for a subscription or loyalty based business.
  • A methodical person, who is able to plan, communicate, hit deadlines and monitor subscriptions results through reporting and analysis.
  • Experience in Food or Beverage Marketing ideals.
  • A deep understanding of what drives customer retention and engagement, preferably in the subscriptions product space. 
  • A proven collaborator, with experience working with external suppliers and agencies and the ability to influence and navigate both internal and external stakeholders.
  • An understanding of recurring revenue streams.
  • Current working knowledge of new product go-to-market strategies.
  • A deep understanding of Digital Marketing tools.
  • Experience working with Responsys or other CRM platforms.

The benefits are good too! 

  • We offer flexible working in every sense
  • An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
  • Monthly meeting-free days 
  • Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
  • Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

Additional Information

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.  

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup



Surry Hills, NSW, 2010

  1. Flexible
  2. Fixed term full-time
  3. Dan Murphy's
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