Marketing Manager - Events & Experiences

Discover your next career adventure with Dans

With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here.

• Bring your passion and feel the energy 
• Work with the iconic Dan Murphy’s brand and a high performing, award-winning team 
• Lead the strategy and development of Dan’s integrated experiential marketing program

As Marketing Manager - Events & Experiences, you will define and execute Dan Murphy's branded events and experiences strategy, aligning it with commercial, marketing, and customer goals.

You will partner and collaborate cross-functionally (Operations, Loyalty, Legal, Brand Marketing, PR, Store Teams) to embed our 'Drink Better For Less' brand purpose, bringing bold ideas and activations to life, and support the customer plan through events and experiences. 

If you are someone who has a creative, innovative mindset and a passion for customer experience, brand storytelling, and shaping culture through experiences then this may be the role for you! 

You’ll thrive in a fast-paced environment, with strong experience in leading teams to design and deliver unique, memorable, industry-leading brand activations and partnerships; whilst championing innovation, cross-functional collaboration, and ensuring consistency, quality, and impact across all brand experiences.

Sounds good? Read on.
Here is a taster of what you can expect in this role:

• Own the strategy and development of Dan Murphy's integrated experiential marketing, including industry-leading activations, events, and partnerships. 
• Manage key relationships (Merch, Operations, Loyalty, agencies, suppliers) to deliver the customer plan and activation schedules. Acquire and advocate for MilZ and Premium customers through engaging, educational, and entertaining events that showcase our service, range, and value. 
• Support store teams in executing immersive, store-based customer experiences to elevate brand perception and drive loyalty (including new/refurbished stores, premium event formats, Mixin, and supplier events). 
• Oversee the Events Champion Program, including training and ensuring adoption of the Instore Eventing Playbook and its legal compliance. 
• Collaborate with the Loyalty team to devise unique member experiences that support My Dan's engagement and retention. 
• Partner with the broader Marketing Team to extend the program across digital, social, and physical channels (including influencer, CRM, and PR) to maximize reach. 
• Review and manage all sponsorships and partnerships, ensuring alignment with brand goals and KPI delivery. 
• Lead and inspire the team by role modeling Endeavour Ways of Working and Values, empowering an end-to-end, customer-first matrix environment.
• Identify brand and experiential trends, especially around community building, to keep Dan Murphy's current.
• Work with Customer & Category insights and Loyalty data to identify opportunities for activations, improved experiences, and partnerships.
• Partner with Data & Analytics to develop a robust measurement framework and dashboard for weekly/monthly reporting on program impact.
• Commercially manage budgets and resources to ensure measurable business impact, brand love, and ROI. 
• Oversee the Event Management Platform (e.g., Stova) for efficiency.
• Professionally represent Dan Murphy’s internally and externally as a cultural and experiential leader.
   

Now let’s talk about you: 

• Minimum 7 years’ proven experience in events or brand experience roles, ideally within multi-brand, retail, or lifestyle sectors
• Demonstrated success in developing and executing large-scale consumer, corporate, and experiential campaigns that deliver measurable commercial and brand impact
• Strong experience leading cross-functional teams and managing external agencies, with the ability to collaborate effectively across complex stakeholder groups
• Proven experience in people leadership 
• Deep knowledge of industry trends, competitor activity, and global experiential best practice, with a track record of driving creative innovation and market differentiation
• Excellent written, verbal, and presentation skills, with the ability to communicate complex ideas to diverse audiences
• Commercially astute and data-driven, with strong experience in strategy development, budget ownership, and performance optimisation
• Ability to work autonomously with little direction and deal with ambiguity 
• Tertiary qualifications in business and/or marketing preferred

The benefits are good too! 

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days 
• Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.  

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup