Marketing Specialist - CRM & Lifecycle

Best-ever Work Situation

BWS stands for Beer, Wine, Spirits but it could easily be Best-ever Work Situation. With over 1,400 stores and 10,000+ team members we’re the biggest local bottle shop in Australia. We’re on a mission to make every day fun for everyone. We welcome people in. That includes you. The true you, that feeds off the energy, dreams big, and makes a difference. BWS, the place where good times start, especially for careers. 

• Love what you do and leave your mark
• 14 Month Fixed Term opportunity
• Be part of a dynamic and creative marketing team where you will work across all disciplines of digital

The Marketing Specialist - CRM & Lifecycle will be responsible for the development and execution of multi-channel campaigns, from concept to execution.

Partnering closely with the BWS Marketing, Merchandise and eCommerce teams on end to end campaign planning, delivery, measurement and optimisation. Your focus will be primarily on CRM owned channels across email, push notifications, and SMS as well as ensuring campaigns are orchestrated across digital (paid & owned) and instore channels where applicable. 

The role will primarily sit within the BWS CRM team as part of the Group Loyalty and Customer Strategy team, however there will be opportunities to work across other brands in our Endeavour Group portfolio depending on workloads and Group priorities. 

You will be responsible for campaign planning and the day to day execution to drive traffic, optimise conversion and engagement, customer advocacy, and achieve financial and customer targets.

Sound good? Read on.

Here is a taster of what you can expect in this role:

• Manage the end to end development and execution of the BWS CRM campaign calendar in collaboration with marketing, ecommerce, merchandise, product, and data teams.
• Continuously test and optimise CRM campaigns, to derive insights into customer segment behaviour and maximise engagement and conversion along with building audiences using core customer attributes in Oracle Responsys, Amperity and other mar tech and data platforms.
• Manage the Customer Lifecycle for BWS customers, inclusive of sign up and onboarding, Appy Deals and linkage to Everyday Rewards, maximising engagement and sales across the journey(s). 
• Contribute towards executing the tactical initiatives tied into the broader strategic approach to customer Loyalty in BWS.  
• Representing the customer journey within broader campaign planning forums across the business. 
• Brief email template design and creative campaign elements to relevant agencies. 
• Liaise closely with the broader team responsible for planning and delivering Everyday Rewards personalised campaigns, ensuring a smooth customer experience across the ecosystem. 
• Foster strong relationships across marketing, creative, ecommerce, technology, merchandise and operations team members to support the channel strategy.
• In collaboration with the CRM Marketing Manager, utilise the Oracle Responsys CRM  platform  (or applicable technology) to develop innovative dynamic content, lifecycle trigger programs, and campaigns across different direct comms channels.
• Track, report and analyse campaign performance data to provide regular reporting to the business.
• Develop and present CRM results and learnings using channel and customer analysis to the wider BWS business and marketing team. 

Now let’s talk about you: 

• Proven experience in data-driven marketing, with 5+ years digital marketing experience
• A team player who is a natural problem solver, you enjoy using data to tell a story with the ability to adapt your style to varying needs. 
• A strong communicator you will build positive relationships with a wide variety of internal and external stakeholders.
• Ability to work under pressure, multitask and meet deadlines, outstanding attention to detail with a strong commercial acumen. 
• CRM and automation marketing experience - preferably utilising Responsys
• Extensive experience in running A/B and multivariate testing
• Experience with HTML would be a plus
• A keen eye for creative details and attention to detail
• Experience writing briefs and communicating clear expectations to external agencies
• Exceptional stakeholder management skills
• Excellent written and verbal communication skills
• Passion for the drinks industry

The benefits are good too! 

• An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W 
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
• Find out more about our range of benefits and discounts here

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.  

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup