Marketing Specialist

LANGTONS is a luxury lifestyle brand and the fine wine market leader in Australia. 

Established in Melbourne in 1988 as a specialist wine auction house, LANGTONS has evolved to encompass digital auctions and retail, a wine broking service, and a private wine exchange. Working with an extensive network of winemakers, negociants and importers, LANGTONS offers unparalleled access to the world of fine wine to our network of clients and customers supplying some of the finest private cellars in Australia.  

We are proud to be part of the Endeavour Group – Australia's leading retail drinks and hospitality business united around the common purpose of ‘creating a more sociable future together.’

• This is just the start, so dream big 
• A great opportunity for a Marketing Generalist to grow their career! 
• Join the luxury brand, LANGTONS as part of Endeavour Group.

The Marketing Specialist for LANGTONS will play an integral role in driving and delivering marketing and brand activity across owned, paid and earned to attract, grow and retain active customer base.

Sound good? Read on.

Here is a taster of what you can expect in this role:

• Implement marketing and brand activity across multiple channels including email, social, website, advertising, public relations and affiliates; uploading, proofing and scheduling/programming channel plans once communications are approved.
• Assist with briefing internal and external teams/partners on campaign plans, messaging and assets.
• Coordinate and lead photo and video shoots with internal/external photographers and videographers, developing clear and concise pre-production briefs and ensuring alignment with brand standards and visual identity.
• Maintain brand guidelines, monitor brand reputation and ensure cohesive branding across all touchpoints.
• Grow and engage the LANGTONS community through social media platforms, sharing content that builds meaningful connections, moderating user-generated content and building loyalty with the audience. 
• Develop and maintain ongoing relationships with journalists, editors, wine critics, producers and key media partners.
• Identify talent for tailored and tactical seeding program across influencers, KOL and wine critics respectively.
• Input into brand performance reporting including campaign analysis and measurement against KPIs, detailing opportunities for optimisation and improvement.

Now let’s talk about you: 

• 3+ years of experience implementing marketing and brand activity that supports business priorities and delivers against brand plans 
• Knowledge and experience in driving, executing and amplifying campaigns across a variety of marketing channels including email, website, social, affiliates, public relations and advertising
• Ability to draw insights from data to formulate recommendations Proficiency in using marketing tools and platforms including CRM systems, social media management tools and analytics software
• Enjoys leading cross-functional marketing initiatives in collaboration with cross-functional teams and agency partners
• Excellent written and oral communication skills 
• Strong attention to detail and ability to think creatively
• Organised and time efficient, with demonstrated ability to manage competing priorities, meet deadlines and coordinate multiple projects simultaneously 
• Competent in using Microsoft office applications including Word, Powerpoint and Excel
• HTML/CSS proficiency desirable
• Previous experience in fine wine or luxury lifestyle category desirable 
• Tertiary qualification in marketing or related field desirable
   

The benefits are good too! 

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days 
• Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.  

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup