Senior Marketing Manager - Retail Go-To Market

Discover your next career adventure with Dans

With over 260 stores and 6500+ team members we’re on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you here.

• Love what you do and leave your mark!  
• Bring your extensive Marketing experience to design & lead strategy execution
• Work with the iconic Dan Murphy’s brand in this exciting opportunity

As the Senior Marketing Manager - Retail Go-to-Market you will develop and lead the team accountable for channel-specific marketing strategies and execution for Dan Murphy’s. 

This role is responsible for how the brand architecture, defined by the Head of Brand, is translated to drive growth across physical stores, e-commerce platforms, Mixin, and external partner channels including Uber and DoorDash.

Sound good? Read on.

Here is a taster of what you can expect in this role:

• Leads the team responsible for the development and end-to-end delivery of trade communications specifically tailored for physical stores, e-commerce, and third-party partners - across B2C and B2B.
• Develop bespoke marketing solutions for external partners (Uber, DoorDash, AfterPay) and lead B2B efforts to expand brand reach.
• Ensures a seamless and cohesive brand experience is maintained across the omnichannel ecosystem, aligned with the overarching brand vision.
• Partners closely with Merchandise, Operations, and the Retail Media teams to identify inventory opportunities and ensure trade activities are commercially grounded.
• Collaborates with the Head of Brand and other functions to design go-to-market strategies that support Dan Murphy’s entry into adjacent categories and new growth areas.
• Acts as a senior voice in the business to advocate for "customer-first" trade initiatives that support strategic imperatives.
• Continuously leverages data and market analytics to develop customer-first solutions that drive sustainable sales growth.
• Directly manages the A&P budget, ensuring all channel activity supports strategic goals and delivers measurable commercial outcomes.
• Uses performance metrics to pivot execution and maximise the effectiveness of total marketing spend within the retail environment.
• Leads and mentors a team of marketing professionals, creating role clarity and a high-performance culture rooted in company values.
• Influences senior stakeholders across the matrix organisation to secure buy-in for strategic GTM directions and channel investments.
• Role models collaborative behaviours and navigates complex partner ecosystems to deliver the broader business outcomes.

Now let’s talk about you: 

• Proven experience (10+ years) in a dedicated marketing environment, with a track record in high-volume retail or fast-paced commercial industries.
• Extensive experience in developing and executing channel-specific marketing strategies across physical and digital touchpoints.
• Strong commercial acumen with a proven ability to manage complex partnerships (e.g. 3rd party delivery partners, B2B) and deliver revenue-based outcomes.
• Demonstrated experience acting as a strategic interface for Retail Media (MixIN) and suppliers to drive mutually beneficial commercial growth.
• Strategic thinker with the ability to translate brand architecture into impactful retail trade environments.
• Proven ability to work autonomously and influence senior stakeholders within a complex matrix organisation.
• Demonstrated experience in people leadership, coaching, and developing high-performance marketing teams.
• Tertiary qualifications (degree/masters) in a related field.

The benefits are good too! 

• We offer hybrid ways of working
• An exclusive discount card for BWS, Dan Murphy’s, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Your health and wellbeing is your most important asset, and as one of our valued team members, it’s our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.  

We’re all about creating a more sociable future - for our customers and each other. If this job excites you - and you’re close-enough on the requirements, reach out, we’d love to hear from you.

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup