Direct To Consumer Marketing Specialist

Established in 1978 and nestled in the heart of the Yarra Valley with stunning vistas of the vineyard & surrounding hills, Oakridge Winery is one of Australia's most awarded wineries. The winery is internationally recognised as an outstanding producer of distinctive single vineyard wines that reflect the unique terroir of the region. 

In 2023, Oakridge were awarded #1 in the Halliday Top 100 Wineries and Real Review Winery of the Year, and retained one chef’s hat from The Age Good Food Guide. 

The relaxed contemporary restaurant atmosphere is built on the panoramic views from vineyard to mountain ranges, allowing diners to fully immerse themselves in the stunning Yarra Valley. The vibrant kitchen garden also provides inspiration for our ever-evolving, hyper local, seasonal menu and supports our sustainability message that begins with the growing of our vines.

• Possibilities start here, dream big
• Based on-site at the beautiful Oakridge Winery in Coldstream

As the Direct to Consumer Marketing Specialist you will be based at the Oakridge Winery in the Yarra Valley, leading the end-to-end processes for Direct to Consumer sales, with a focus on actioning elevated direct to consumer activity and visitation marketing across multiple digital platforms.

Sound good? Read on. 

Here is a taster of what you can expect in this role:

• Strategic planning of the wine club, e-commerce and telesales programs. 
• Customer service for wine club members, including hosting key membership events.
• Facilitating packing of DTC orders.
• Leading a team of packing and telesales staff.
• Liaising with and training of Cellar Door team to improve club and database sign-ups.
• Maintain CRM and EDM databases.
• Execute regular EDM campaigns to drive e-commerce and site visitation.
• Stock management.

Now let’s talk about you: 

• Demonstrated experience managing email marketing campaigns.
• Previous use of website CMS products and email CRM platforms.
• Knowledge of Website Customer journeys & Google Analytics.
• Strong communication skills, including copywriting experience for varied content platforms.
• Highly organised with attention to detail & deadlines.
• Self-starter with high level of initiative, the ability to manage and drive campaigns.
• Experience working in a fast paced environment to deadlines.
• Strong & clear communicator, with a high attention to detail.
• Fork lift license preferred.
   

Desirable:

• Bachelor of Marketing or equivalent experience
• Wine knowledge, WSET 2 or higher
• Wine Club or other subscription service management experience
• Front-facing customer service experience (cellar door, hospitality, retail)

The benefits are good too! 

• An exclusive discount card for our ALH Hotels (pubs & accommodation), BWS, Dan Murphy’s and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W 
• As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big
• Find out more about our range of benefits and discounts here

At Endeavour, we value being a workplace where everyone’s welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy’s, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We’re serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll. We’re all about creating a more sociable future - for our customers and each other. 

You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup #PinnacleDrinks #ParagonWines #Oakridge

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.